Conducta & BIJI share a statement regarding their track Gold being removed from the Nike Air for Athletes campaign
Their statement as follows:
Dear all,
Just over a year ago, we released “Gold”, a track celebrating Kurdish and British culture.
We were honored when Nike chose our song to launch their “Air for Athletes” campaign ahead of the Olympics.On July 4th, the advertisement featuring Nike athletes and our song went live. However, within approximately 48 hours, the video was inexplicably deleted from all social media platforms.
This occurred amidst significant online attention and unfounded media narratives branding us as “propagandists” and “terrorist” sympathizers due to the lyrics:“I like to wear my gold, like a Kurdish mom,
London to Kurdistan.”Nike’s silence and failure to address these allegations have damaged our brands and reputation.
Artistic expression is a fundamental right and a tool for fostering understanding between
cultures. By removing the song with no justification, Kurdish voices have been marginalized.This action sets a dangerous precedent, suggesting that certain cultures do not deserve an international platform.
Conducta & BIJI are dedicated to honoring culture and identity, spreading love and connection worldwide. The collaboration on “Gold” embodied this mission.
It is crucial for multinational corporations like Nike to be held accountable for their actions,
especially when their decisions perpetuate stereotypes, censor artistic expression, and adversely affect individuals’ lives and careers.Sincerely,
Conducta & BIJI
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